Access to an international audience:
Internet radio knows no geographical bounds. In
turn, our radio broadcasters can amass a global
audience. Someone can listen to UK radio stations
while in AUD., or the USA, or tune in to Asian radio stations from Africa.
Best of all is that now advertisers' messages are
delivered Australia wide from the remotest rural
outback locations to the coast - to Alice Springs,
Click to download
ByMediaweek Posted on April 14, 2020
72% of Australians are listening to the same amount of radio or more
Close to 3 in 4 Australians who are 18+ are listening to radio the same amount or more during the COVID-19 pandemic, according to audience listening figures compiled by GfK and released today by Commercial Radio Australia.
23% of Australians 18+ are now listening to more radio, with the greatest increases in listening seen in younger audiences. Of people aged 18-34, 29% have increased their radio listening, as have 27% of people 35-44. This is compared to 20% of people aged 45-54, 15% of people aged 55-64 and 16% of people 65+.
72% of listeners agree that they trust radio to give them up-to-date information about COVID-19, with 68% stating that they see radio as a good source of information about COVID-19.
63% of listeners said that they trust the information they receive from their favourite radio presenters.
A third of radio listeners (33%) are now listening to more radio at home, while listening at work remains stable. While 23% of people say they have decreased their
in-car listening, 18% in fact report listening to more than before, as social distancing requirements reduce travel via public transport.
People listening to more radio via their respective devices include 52% of smart-speaker listeners, 32% of AM/FM listeners and 27% of DAB+ radio listeners.
Also, Over 1 in 10 Australians are listening to more podcasts during the COVID-19 crisis. With the news and politics category accounting for 32% of podcast listeners, with comedy not far behind at 31%.
POSTED 20 April 2020 ad news
Radio listening is up, despite nation-wide restrictions taking out the sector’s main channel of in-vehicle listening.
People are tuning in on average for around 1 hour and 46 minutes longer per week compared to the weeks prior to lockdown, according to new figures by GfK, releaed by Commercial Radio Australia (CRA). The figures look at a three-week period before government restrictions compared to a three-week period during restrictions.
The increase in listening comes despite commutes, which have been cancelled as people stay at home, previously being the main way people listen to radio, at 64.2% according to figures released by CRA in January.
Now, nearly 1.4 million Australians are listening to radio at home during lockdown, with time spent listening to radio at home up by more than four hours each week, accounting for a 61% share of listening, up from 43% pre-lockdown.
“There is no doubt that radio is reaching Australian audiences during the COVID-19 pandemic,” says CRA boss Joan Warner.
“While their place of listening to radio may have changed during this crisis, audiences remain loyal and are seeking out familiar and trusted voices on radio to give them the latest live and local news and provide them with entertainment no matter the time of day.”
Breakfast and drive-time slots are still attracting audiences, with increases of 10 minutes and 12 minutes respectively for the 5.30-9.30am weekday and 4-7pm weekday slots.
Meanwhile, time spent listening between 9am-4pm has jumped by just over an hour compared to the same period before restrictions, while time spent listening from 9am-4pm Sat-Sun has increased by over 35 minutes within the same three-week to three-week comparison.
While share of listening at work dropped to 15% during lockdown restrictions, compared to 19%
before restrictions, the amount of time spent listening by those at work has gone up by over one hour. And while share of listening in the car has seen a 13% decline, the increase in people listening at home has exceeded the decrease in share of listening in both of those areas.
Why use radio?
Radio is accessible.
Web based radio can reach users on mobile phones, via in-car Wi-Fi, or
those using internet radio technology in their vehicle.
Radio is cost effective.
Radio is everywhere.
Free to air AM, FM and digital broadcast • Live streaming • Podcasting
• iPhone and smart phone applications • iPods and MP3 players
• Social media channels • Digital radio
The Advantages of Radio Broadcasting Over the
Low Running costs:Running an online radio station is a cost effective way of broadcasting making Central Coast Radio incredibly affordable. This is one of the key advantages of radio broadcasting over the internet. As Central Coast Radio does not require a lot of personnel; and our radio station relies on it's passionate volunteers who dedicate and contribute their time, we are able to pass on these savings to our listeners and most importantly the growth of the station to ensure we deliver high performance and professional programming ensuring quality listening and entertainment.
Central Coast Radio absorbs recurring costs including leasing of premises, internet
costs, royalties for commercial music, licensing and insurances, volunteer training,
presenter training, website design, development and social and media marketing.
to Cairns, to Adelaide to Tasmania to Perth- to Sydney, to Melbourne, to Newcastle
and to the Gold Coast - yep you've got it AUSTRALIA WIDE.
The proliferation of smartphones has also contributed to the growth of internet radio. Currently, there are 2.71 billion smartphone users in the world.
Car manufacturers are equipping their new models with infotainment systems that support Apple CarPlay and Android Auto. These apps allow drivers to connect their phones and access online radio apps such as our station apps which you can download from Google Play or Apple App Store.
Internet radio directories for promotion: Internet radio directories help listeners discover new stations. Some directories attract millions of listeners and have become very famous. It’s free to submit and get listed and our listeners will be able to find Central Coast Radio listed in all of them. Once Central Coast Radio is listed on some of these directories, the station becomes even more accessible even on smart speakers and TVs.
Greater audience insight to benefit Advertisers: Central Coast Radio has a much efficient way of collecting stats on our listeners. Through the server-side radio streaming software we can tell:
a) Total number of listeners for a time period (daily, monthly, or yearly)
b) Listener’s location
c) Total listening hours
d) And much more.
This collection of stats coupled with maximized marketing efforts across traditional
advertising mediums, internet and social media platforms, allows us to monitor
listening performance that assists us in ensuring that our advertisers are getting
maximum exposure on their investment.
Now add a professional creative team with over 80 years of advertising and
marketing experience our advertisers are bound to receive an impressive return on
their advertising spend.
Available on every device: To access a radio station, one only needs a device that can play a radio stream. They are many devices that can do this, including smartphones, computers, laptops, gaming consoles, car infotainment systems, smart TVs, and smart speakers like Alexa Echo & Google Home. If you need assistance with this please drop us a line.
COMPELLING REASONS WHY BUSINESSESS
NEED TO ADVERTISE (during covid 19 and beyond)
Forecasts at a glance Internet radio and podcasting drives growth in the radio sector
1. Radio businesses become audio businesses
2. Digital streaming platforms engender trust and allow for advanced audience targeting
3. Consumers’ ease of access to audio content is increasing
Research by McNair Ingenuity Research on behalf of the CBAA shows in non-metropolitan areas, such as the Central Coast, 30% of people listen to community radio. That’s 30% of 333,119 or 99,936 people.
Advertising gets personal
Internet radio streaming services have data and analytics capabilities which allow our advertisers to reach their intended audience with precision, and subsequently, measure the delivery of activity.
When monetizing the reach of our advertisers audiences, the more the more we know about their interests, age, gender and behaviour, the more valuable they are to our advertisers.
Streaming services offer trusted and safe environments for advertisers and users, given that they are closed-platforms. This is a significant competitive advantage given the perceived lack of security and transparency that has plagued the online advertising industry in recent times.
Streaming audio platforms enjoy all of the benefits of digital mediums – immediacy, mass reach, data and analytics – without the risks of a user-generated content platform.
Consumers’ access to audio content throughout the day is increasing
Smart speakers offer an expanding number of consumer touchpoints as listeners are able to have seamless, immediate, and increasingly personal conversations with their virtual assistants. Consumers can ask for streaming content on command, with the streaming audio experience able to seamlessly follow the listener from the home, to car, to mobile device. With 1.35 million Australians owning a smart speaker in 2018, demonstrating a 200 percent growth in four months to December 2018, 3 expect to see a change in radio usage occasions.